*WHAT ARE THE BENEFITS of BLOGGING FOR SMALL BUSINESS?
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- Build Community: Business blogs provide your small business with a chance to share your expertise and knowledge with a larger audience. An opportunity to connect with a wider audience and build a community is a strong benefit for consultants and knowledge workers.
- Easy Web Publishing Solution: Blog software is easy to use. Simply write your thoughts, link to resources, and publish to your blog, all at the push of a few buttons. Blog software companies such as TypePad or Blogger.com offer easy blogging tools to get started. Updating the weblog is a faster process than contacting a web designer with changes or doing the coding and uploading yourself.
- Higher Search Engine Rankings: Search engine marketing is hot. The search market has become the Holy Grail of Internet advertising and continues to grow faster than our expectations. We believe search is actually gaining some market share from other types of online marketing.
- Lower Costs: Blogging is a low-cost alternative to having a web presence. For small business owners without the time to learn web html or the money to hire a designer/developer, blogging offers an inexpensive method to get your company’s name out on the Internet.
- Better Communications: Blogging provides several communication benefits. As indicated by Business Weeks’ Olga Kharif in “Blogging for Business” Dallas Mavericks owner Mark Cuban sees blogging as a time saver instead of providing many interviews blogging gets his message out to many people at once.
The cost of generating traffic from search engine marketing is much lower than traditional media. Search engine marketing has the lowest cost-per-lead and the highest return on investment. U.S. Bancorp Piper Jaffray, estimated that the cost per lead was $0.29 for search, $0.50 for e-mail, $1.18 for the yellow pages, $2.00 for banner ads, and $9.94 for direct mail.
If your business does not rank in the top 20 spots on the major search engines, you might as well be in the millionth ranking spot. However, techniques such as search engine optimization (SEO) can increase search engine rankings. The costs of many SEO services are between $5,000 to $10,000 per year. Business blogging offers an affordable solution for small business. Business bloggers are achieving top search engine rankings because search engines rank based on link popularity and easy to index regular content among other factors. Learning the basic skills of search engine optimization and good content management are keys to better rankings for bloggers.
The biggest benefit of RSS for your web audience is a better solution for notification than websites themselves or email. As indicated by Bill Gates in a speech at the Microsoft CEO Summit 2004 in Redmond, Washington: if you just put information on a Web site, then people don’t know to come visit that Web site, and it’s very painful to keep visiting somebody’s Web site and it never changes. It’s very typical that a lot of the Web sites you go to that are personal in nature just eventually go completely stale and you waste time looking at it; And so, getting away from the drawbacks of e-mail — that it’s too imposing — and yet the drawbacks of the Web site — that you don’t know if there’s something new and interesting there ; this [blogs & RSS] is about solving that. (about.com)
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